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Lana Korzhuk — Founder & CEO of SIMARA AI
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Lana Korzhuk — Founder & CEO, SIMARA AI

Operations, ERP & AI Automation Specialist

With 20+ years progressing from senior developer to Chief Operating Officer, Lana brings deep expertise in IT systems, ERP implementation, and operational strategy. An MBA in Finance, an IT degree, and postgraduate qualifications in AI & Machine Learning from Caltech give her both the technical depth and the business lens to design automation that actually works.

She founded SIMARA AI to give SMEs the same operational advantages that large enterprises build with six-figure budgets — starting with one workflow, proving the value, and scaling only what the numbers justify.

“Most SME AI projects fail because they start with the tool instead of the workflow. We start with the manual bottleneck, measure the cost, and build only what can prove value.”

— Lana Korzhuk, Founder
20+ Years in OperationsMBA FinanceCaltech AI/MLERP & Process Expert
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Frequently Asked Questions

Who is Lana Korzhuk?▾
Lana Korzhuk is the founder and CEO of SIMARA AI, a London-based AI automation consultancy for UK SMEs. She brings 20+ years in operations and ERP, an MBA in Finance, and AI/ML qualifications from Caltech.
What is her approach to AI projects?▾
Every engagement starts with the workflow rather than the technology: map the manual process, estimate the time savings, build a working prototype on real business data, then measure whether it actually delivered. Clients typically see a 65% reduction in manual processing time within the first 90 days.
Which sectors has she worked in?▾
UK businesses across logistics, manufacturing, professional services, and retail, designing AI systems that connect to the ERP, CRM, and accounting tools those teams already use.
How long do her projects take to pay back?▾
Most pay for themselves within three to six months, which is a direct consequence of scoping one workflow at a time instead of running a multi-year transformation programme.
Where does she publish?▾
Lana writes regularly about practical AI adoption for SMEs on the SIMARA AI blog and on LinkedIn.

How Lana Works With SMEs

Every engagement starts with the workflow, not the technology. Lana maps the manual process, estimates the time savings, builds a working prototype on real business data, and measures whether it actually delivers — clients typically see a 65% reduction in manual processing time within the first 90 days.

She works with UK businesses across logistics, manufacturing, professional services, and retail, designing AI systems that connect to the ERP, CRM, and accounting tools teams already use. Most projects pay for themselves within 3 to 6 months.

Lana writes regularly about practical AI adoption for SMEs on the SIMARA AI blog and on LinkedIn.